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Showing posts from December, 2018

5 tools to analyze the SEO of his site

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A well-referenced site (corporate, online store, blog pro) generates traffic. There are two ways to improve the visibility of a site on the internet: the paid method with sponsored links or the free method with SEO. Here are 5 analysis tools used by SEO professionals to analyze and optimize the ranking of a site in search engine results. Natural SEO on Google The SEO or SEO English (Search Engine Optimization) is the set of techniques for improving the visibility of a site and its ranking in search engines. The search engine is the interface between the offer of a site and the demand of the users (interest of the visitors). It translates the content of a site and detects the most important words (the keywords) to match them to the search of the user. Url, titles, keywords, quality of content, images, links. All these elements contribute to the natural referencing of a website. Why is it important? Because ¾ people are searching for a product or service first use a ...

Keys to becoming a freelance web developer

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What are the advantages of becoming an independent web developer? Becoming a freelancer by being a web developer brings some benefits, which explains the growing popularity of this status. In general,  becoming a self-employed worker, in principle, has three main advantages: Being your boss: This is often the first benefit sought by a web developer who goes into freelance status. No more employees and hierarchy, being a freelance web developer allows you to practice your job as a web developer to your account, which concretely means that you work for you. This is among other things that will allow you to choose the missions that interest you, with the customers with whom you want to work. Choose your schedule: not only do you work for you but as a freelance web developer, you also do the schedules you want. You organize yourself your schedule according to your priorities and your preferences (for example, you are rather of the morning, rather of the evening, you want to ...

HOW TO REFERENCE YOUR WEBSITE: THE BASICS

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On this blog, you resolve to find a series of articles to start or deepen the referencing of your site. These are not intended for web marketing professionals , but companies in all sectors who want to boost the effectiveness of their site. Some deal with SEO on Google, also called SEO, i.e., any digital strategy directly or indirectly related to your editorial content marketing and that can make you progress on search engine results. This is a theme that I particularly like because it is based on the value of the content marketing that you share, and therefore from you, your passion and your expertise. And, a not insignificant element, natural referencing has a lasting effect over time! Extra articles linked to paid search, namely the establishment. If I manage from A to Z, the campaigns of customers who want the best possible return on investment, here you will find basic tips to initiate your campaigns independently. Other articles cover the work of the web editor, t...

How to choose your internet SEO agency?

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The competition to be in the forefront among the results on a search engine is becoming more and more fierce. Increase in value the importance of SEO; companies rely on SEO agencies to ensure they have a good position. It is important to know exactly what their roles are and when to use their service. As SEO agencies are still in their infancy, many freelancers are taking advantage of this new niche and are offering cheap offers. However, their benefits do not always produce the expected results. Choosing an SEO agency is, therefore, a delicate task. What is the role of a natural SEO agency? Website referencing includes the consideration of several parameters. The work done on the site must not only attract Internet users, but it must also “please “users but also search engines to rank well. Since SEO is a profession in its own right, SEO agencies have emerged. Often, homeowners design their website without taking into account Google's SEO principles. They only thi...