5 tools to analyze the SEO of his site

A well-referenced site (corporate, online store, blog pro) generates traffic. There are two ways to improve the visibility of a site on the internet: the paid method with sponsored links or the free method with SEO.

Here are 5 analysis tools used by SEO professionals to analyze and optimize the ranking of a site in search engine results.

Natural SEO on Google

The SEO or SEO English (Search Engine Optimization) is the set of techniques for improving the visibility of a site and its ranking in search engines.

The search engine is the interface between the offer of a site and the demand of the users (interest of the visitors).

It translates the content of a site and detects the most important words (the keywords) to match them to the search of the user.

Url, titles, keywords, quality of content, images, links. All these elements contribute to the natural referencing of a website.

Why is it important? Because ¾ people are searching for a product or service first use a search engine and 80% stop at the first page of search engine results. They arrive less on a site by typing the URL (the Internet address of a page) directly or via an external site proposing a direct link towards the page of the site.

Google crawls the web, then based on the information collected (importance of a keyword, semantics, relationships between a set of documents and words), index the pages and processes the queries from users.

With more than 30 billion indexed pages, the search engine giant has become a key player in an SEO marketing strategy.

Why use SEO analysis tools?

For a professional with a website, SEO analysis tools answer several issues. They will notably allow to:

·        Check if all the elements that make up his site correspond to the searches of the target.

·        Determine whether essential searches (queries) related to site activity generate or not traffic through search engines.

·        Analyze the keywords used by Internet users that lead to the site.

·        Check which pages are the most read and the least visited.

These analyzes performed by different tools are part of a global acquisition marketing strategy. They will then optimize the content of the site to increase the audience and the number of prospects.

The biggest advantage of SEO is that it is free and most tools that can optimize it too. Better visibility, increased traffic, improved conversion rate. A business has everything to gain!

How to use SEO tools

The analysis tools detect potential weaknesses of a site regarding SEO. Depending on the criteria analyzed, the SEO strategy may apply.

The results given by the tools will lead for example to make certain modifications to the contents of the site like:

·        the use of frequent and also rarer terms, related to the activity of an e-commerce site,

·        the writing of titles and simple, short, percussive sentences with keywords (avoiding metaphors, word games, superfluous expressions).

·        A clearer presentation content (chapters, sub-chapters, paragraphs),

·        A possible renaming of the site and URL pages of the site,

·        create more internal links and to sites of authority.

Insofar as Google retains about 200 ranking factors to index a site, the possible improvements of a website, be it an e-commerce shop, a blog or a corporate site, are multiple.

SEO analysis tools

Google Analytics

Google Analytics allows to know the origin of the traffic on a site: direct, referral, organic (via Google), social or Paid Search and to adapt the contents of the site according to the results.

Google Trends

Google Trends analyzes the search trends of Internet users, the popularity of keywords and their evolution over time. A good way to find keyword ideas related to the theme of the activity of the site, or to detect the seasonality of a keyword.

Majestic

The Majestic "backlinks" tool is a vast database of link indexes. It analyzes the URL of the domain name of a site, the number of incoming and outgoing links. Its many indicators (score of citation, credibility, authority) are used to evaluate the quality of a website.

Keyword Tool

Keyword tool is an analysis tool that allows determining around a particular theme (for example "location") all related keywords most searched by users (example: car rental, vacation rental,  rent house, apartment rental). Then create, refine or adjust the content of the site according to the interest of users around the chosen sector of activity. It is recommended to cross this tool with Ubersuggest.io to maximize your chances of finding the right keywords.

Analyzes

Analyzes a Google web page. This tool gives the statistics of the most important words used in a page and their relevance.

Source: https://www.mixintech.com/best-seo-company-usa