How to choose your internet SEO agency?

The competition to be in the forefront among the results on a search engine is becoming more and more fierce. Increase in value the importance of SEO; companies rely on SEO agencies to ensure they have a good position. It is important to know exactly what their roles are and when to use their service.

As SEO agencies are still in their infancy, many freelancers are taking advantage of this new niche and are offering cheap offers. However, their benefits do not always produce the expected results.

Choosing an SEO agency is, therefore, a delicate task.

What is the role of a natural SEO agency?

Website referencing includes the consideration of several parameters. The work done on the site must not only attract Internet users, but it must also “please “users but also search engines to rank well. Since SEO is a profession in its own right, SEO agencies have emerged.

Often, homeowners design their website without taking into account Google's SEO principles. They only think of their positioning once the pages are online. This is a common mistake. The webmasters and the natural SEO agency have different but not incompatible roles.

Indeed, starting to cooperate with an SEO agency during the creation of the site costs 20 to 40% less than waiting for the end of the design. Also, the estimated performance is 10 to 30% higher.

If you are still in the situation of having to do natural SEO of your website already on foot, the agency will start by performing an SEO audit. Findings she has drawn, she develops a strategy by working keywords and optimizing the content of the site.

The agency also deals with technical improvement on site which consists of adding code, tags, and other files. These will make the site more relevant and highlight the keywords. The writing content optimized is essential to be visible on competitive keywords. Finally, the “link building  " is a great way to maintain the popularity of the site.

How to choose your Google SEO agency?

The choice to use SEO agencies rather than relying on their skills is based on their expertise and know-how in the field. These entities know how to analyze the sector and put in place relevant strategies. Also, they cover all aspects of the campaign and even increase your popularity on social networks.

We are talking about natural referencing as opposed to paid search although both remain complementary. The first does not bring immediate results. It may revenue more than four months to see the effects of the actions taken.

The advantage is that the benefits continue as long as you maintain and update your website.

For all these reasons, there are some important criteria to take into account when choosing the agency to entrust the SEO of your site:

·         In the first place, SEO is a profession in its own right. Do not leave it in the care of your communication agency which will delegate it to a subcontractor;

·         A good SEO gets you more traffic, so more leads. Do not skimp on the means. The services of a quality provider may seem expensive, but they are worth it; (average price around € 5K)

·         First, find out how to proceed with the web referencing agency  in question and the duration of their service (minimum one year);

·         For a site addressing a specific geographic area, there are local SEO  agencies ;

·         Ask for examples of how they were done to evaluate their experience and whether they are following Google's guidelines;

·         A good agency will offer additional web marketing and consulting services to get more traffic;

·         The agency needs to communicate with your webmasters and not work in isolation.

You have received several referencing quotes, and you do not know how to make your choice?

Here are about tips and questions to ask yourself when comparing SEO offers:

- SEO audit of the site.

Is it an audit on the whole site or only the Home page and some internal pages? Will the personalized recommendations be well indicated?

Are the recommendations put in place by your webmaster or by the SEO agency?

- Semantic study

This study consists of determining the right keywords about your objectives and especially your targets. What tools do they use to do this semantic study? Do they analyze the keywords of your competitors?

- Content writing

Optimizing the content of your site is no longer enough to be visible. If the SEO agency is serious, it must offer you to write content through landing pages or articles on your blog. How many articles does he write? An article of how many words (minimum 500 words)

- Net linking

To improve the popularity of your site (= DA domain of authority), external links must be provided by the SEO agency. It is not the quantity that is important but the quality. For this, the link must be the contextual = link in a text.

How does the agency work to create these links? Do they have a blogger network? In your industry?

- Monitoring and reporting

Natural referencing takes time. Therefore tracking is essential to evaluate the quantity and quality of leads compared to the keywords placed.